We’re excited to introduce you to the always interesting and insightful Terrance Diggs. We hope you’ll enjoy our conversation with Terrance below.
Terrance, appreciate you joining us today. How did you learn to do what you do? Knowing what you know now, what could you have done to speed up your learning process? What skills do you think were most essential? What obstacles stood in the way of learning more?
The Truth In This Art is a podcast interview series supporting vibrancy and development of Baltimore & beyond's arts and culture.
Terrance Diggs is a Baltimore-area-based designer, entrepreneur, and all-around creative. He is most notably making his mark as Creative Director of the streetwear and lifestyle brand, D17. Since 2016, Terrance has applied his Digital Arts degree from Towson University and imaginative marketing skills to a diverse portfolio of Maryland creatives and brands; as well as working for ASICS on global social media campaigns.
Today we’d like to introduce you to Terrance Diggs.
Hi Terrance, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
What’s up! My name is Terrance Diggs, a Baltimore-area-based designer, entrepreneur, and all-around creative. Since leaving Towson University in 2016, I’ve used my imaginative marketing skills to create a diverse portfolio of designs for Maryland creatives and brands; as well as working for ASICS on global social media campaigns such as the 2020 Olympics, BAPE, DENIM TEARS, and Kiko Kostadinov. Now, I’m making my mark as the Owner of D17, my streetwear and sportstyle apparel line.
Limited-time sneaker drops are no small-time event. They’re a big deal, and they often require a certain amount of skills, time and passion from the people who are fascinated with them.
Wanting to learn more about this fan-favorite strategy, we spoke with two experts: Terrance Diggs, former social media manager with ASICS Digital and current owner of D17 Clothing, and Dr. Carolyn Mair, behavioral psychologist and author of "The Psychology of Fashion." We discussed how sneakerhead culture began, what impact this fashion has on consumer behavior, and the overall psychology behind limited-time sneaker drops.
Zayatz, a computer science and mathematics major from Columbia, Maryland, collaborated on the app with his friend Terrance Diggs, who is a junior graphic design major at Towson University. He says he created the app as a way to learn Swift, Apple’s new programming language. It also provides a solution he couldn’t find elsewhere on the app store.